How to set holiday and special hours on your Google Business Profile

Who is this guide for?

Owners and managers who already have a verified Business Profile and whose hours change around holidays. By the end, you will have special hours saved for the holidays that matter to your business, so customers see the right hours on Google Search and Maps.

When should you use special hours?

1. Know when to use special hours. You can set special hours if your business temporarily adjusts its hours or stays closed for up to 6 days in a row. They suit holidays, special events and other exceptional circumstances, and your regular hours do not change. Source: How to set Special hours, Google Business Profile Help. Checked October 24, 2026.
2. Pick the dates. On the holidays Google lists, a warning may appear on your profile telling users your hours might differ. To let customers know your holiday hours, set special hours in advance for those dates. Google's US list for this season includes: Thanksgiving, November 26, 2026; Black Friday, November 27, 2026; Christmas Eve, December 24, 2026; Christmas, December 25, 2026; New Year's Eve, December 31, 2026; New Year's Day, January 1, 2027. Some states have extra holidays on the list, so check the page for your state. Source: About holidays on Google, Google Business Profile Help. Checked October 24, 2026.
3. Confirm hours even when they match your regular hours. Google says it is a good idea to confirm your hours for official holidays, even if they are the same as your regular hours, because it makes clear to customers that your special hours are accurate. Source: How to set Special hours, Google Business Profile Help. Checked October 24, 2026.
4. Make sure your hours are set to "Open with main hours". Google says special hours only show on your profile when your business hours are set to "Open with main hours". Source: How to set Special hours, Google Business Profile Help. Checked October 24, 2026.

How do you set special hours?

5. Go to your Business Profile. Source: How to set Special hours, Google Business Profile Help. Checked October 24, 2026.
6. Select Edit profile, then Hours. Source: How to set Special hours, Google Business Profile Help. Checked October 24, 2026.
7. In the "Business hours" section, next to "Special hours", select Edit. Source: How to set Special hours, Google Business Profile Help. Checked October 24, 2026.
8. Select the date. To confirm a date Google suggests, select Review. To set a custom date, select Add a date and enter the date. To change a date that is already there, select that date. Source: How to set Special hours, Google Business Profile Help. Checked October 24, 2026.
9. Update your hours. If you are open that day, uncheck the "Closed" box and enter your open and closed hours. If you are closed that day, make sure the "Closed" box is checked. To add more than one set of hours for the same date, select More, then Add hours +, and enter the hours. Source: How to set Special hours, Google Business Profile Help. Checked October 24, 2026.

What if your hours run into the next day?

10. If your hours run into the next day, split them. Google says a set of special hours can't exceed 24 hours, so break the hours into multiple sets: one set that runs until the end of the first day and one set that begins at midnight of the second day. On the second day, your regular hours are ignored in favor of the special hours, so include again any of that day's hours you want to keep. Google's worked example for this uses the spreadsheet format. Source: How to set Special hours, Google Business Profile Help. Checked October 24, 2026.

How do you save special hours and check them?

11. Select Save. Source: How to set Special hours, Google Business Profile Help. Checked October 24, 2026.
12. Check it saved. After saving, you can find your hours in the "Hours" tab in your "Business information", or in "Edit profile" under "Special hours". Source: How to set Special hours, Google Business Profile Help. Checked October 24, 2026.

How do you remove special hours later?

13. To remove special hours later: if your business is closed that day, next to the date, select Delete. If your business is open, next to the hours, select More, then Remove day. Source: How to set Special hours, Google Business Profile Help. Checked October 24, 2026.

What if you will be closed for a week or more, or manage many locations?

14. If you will be closed for 7 or more days in a row, or for an unknown length of time, do not use special hours. Mark the business as Temporarily closed instead. If you offer separate services with different times, such as senior hours or delivery and takeout hours, Google says to set More hours instead of special hours. Source: How to set Special hours, Google Business Profile Help. Checked October 24, 2026.
15. If you manage many locations, you can set special hours from the bulk upload spreadsheet. In the "Special hours" column, enter the affected days and their hours, using "x" for an all-day closure, in this format: YYYY-MM-DD: HH:MM-HH:MM (24 hour) or YYYY-MM-DD: HH:MM AM-HH:MM PM. Save and import the spreadsheet. If you are only adding special hours to existing businesses, include only the store code and special hours columns, because empty columns or columns with headings and no information will erase existing information. Source: How to set Special hours, Google Business Profile Help. Checked October 24, 2026.

What does a set of holiday hours look like?

Sample (a made-up example, not a real business): Sample Hardware Co (Sample) is closed all day on November 26, 2026, open 8:00 AM to 12:00 PM on December 24, 2026, and closed on December 25, 2026. In the "Special hours" screen, the owner adds each date, checks "Closed" for the two closed days, unchecks "Closed" and enters 8:00 AM to 12:00 PM for the Christmas Eve date, then selects Save. The business name and hours are invented for illustration and describe no real business.

Where else should your holiday hours be set?

Customers also check Apple Maps, Bing and your website. Our guide to keeping holiday hours the same on Google, Apple, Bing and your website covers those too.

Related guide: How to claim and verify your Google Business Profile

How we checked this guide

Each step on this page comes from the Google Business Profile Help page linked beside it. We opened each page and compared our wording, and every button and menu name, against that page on October 24, 2026. The check date sits beside each step. These pages change from time to time, so if a screen looks different from these steps, follow the official page.

What if you want someone else to do it?

If doing this by hand every holiday sounds like too much, Pastel Brands offers Holiday Hours Sync: you give us your holiday dates and hours once, and we set special hours on your Google Business Profile and Apple Business listings.

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