How to claim your business on Bing Places and Apple Business

Who is this guide for?

Owners and managers who have a verified Google Business Profile and want the same business facts to be right on Bing and in Apple Maps. By the end, you will have claimed or created a Bing Places listing and an Apple Business location, you will know how long publishing takes, and you will know where to change holiday hours on Apple.

How do you sign in to Bing Places for Business?

1. Sign in to Bing Places for Business. Your account is created simply by signing in, and you can use an account from Facebook, Google, a Microsoft account or a work account. Bing says any listings you claim or create are associated with the email credentials you use to sign in. Source: Get started, Bing Places for Business Help. Checked October 24, 2026.

How do you find, claim or create your Bing listing?

2. Search on Bing to check whether a listing for your business already exists. Select the correct country, enter your business name and location, and click Search. If several results appear, choose the listing that matches your business address. Source: Create your listing, Bing Places for Business Help. Checked October 24, 2026.
3. If the listing exists and is not claimed, claim it to begin verification. Updates only go live after the listing has been successfully verified. If no listing is found, select Create a new business and enter your business details. Source: Create your listing, Bing Places for Business Help. Checked October 24, 2026.
4. If the listing is already claimed by someone else, Bing's create page says to refer to its Request Access section. That section did not load in Bing's page when we checked on October 24, 2026, at 12:10 AM CT, so this guide gives no Request Access steps. Follow Bing's on-screen prompts. For a listing marked Duplicate, Bing's FAQ says to claim the published listing instead and, if it is already claimed, to request access from the account owner so they can grant you permission to manage it. Source: Create your listing, Bing Places for Business Help; Source: Frequently asked questions, Bing Places for Business Help. Checked October 24, 2026.
5. If your business moved, create a new listing with the new address instead of claiming the old one, and mark the old listing as closed. Bing does not recommend updating an older listing with a new name or address, because it can cause data conflicts. Source: Create your listing, Bing Places for Business Help. Checked October 24, 2026.

How do you verify your Bing listing?

6. Verify the listing. Bing sends a PIN by phone, mail, email or text, and some options are not available to everyone. Phone verification is only offered if the existing listing already contains the business phone number and that number has not been edited. For email, make sure you can access the email on your account. If the PIN does not work, use the same account that started verification and enter the six-digit PIN correctly, or have a new PIN sent. Source: Create your listing, Bing Places for Business Help. Checked October 24, 2026.
7. If you ask for a PIN by postal mail, Bing says postcards typically take 5 to 6 business days to arrive within the United States, and may take up to 12 business days. It recommends waiting at least 12 days before contacting support. Bing also says you may have limited editing capability until the listing is verified. Source: Create your listing, Bing Places for Business Help; Source: Frequently asked questions, Bing Places for Business Help. Checked October 24, 2026.

How long does Bing take to publish a listing?

8. Know the timeline. Once verified, the listing is published. Bing says typical Publish Cycles are 7 to 12 days for North America, and you can see the publishing ETA next to your Verified status. Allow additional time for all details to appear in search results. Updates to details, photos or hours may also take 7 to 12 days to process, plus additional time to appear on Bing. Source: Create your listing, Bing Places for Business Help; Source: Frequently asked questions, Bing Places for Business Help. Checked October 24, 2026.
9. Do not keep editing while it processes. Bing says making frequent changes while your listing is processing may cause delays, and editing a listing changes its publish date. Wait for the publishing cycle to finish before making more updates. Source: Create your listing, Bing Places for Business Help; Source: Frequently asked questions, Bing Places for Business Help. Checked October 24, 2026.

How do you complete your Bing listing?

10. Complete the listing. Include your business name, address, phone and category, links to your website and social media pages, your business hours, and photos (Bing allows up to 100). Check anything that was pre-filled when you claimed. Source: Create your listing, Bing Places for Business Help; Source: Edit your listing, Bing Places for Business Help. Checked October 24, 2026.

Can you import your Google Business Profile into Bing?

11. Option, if your Google profile is verified: import it. In your Bing Places account select Import from your Google Business Profile. Choose whether to sync weekly, biweekly or monthly. Sign in to your Google Business Profile, then import the detected listings. If your business is already verified in Google Business Profile, Bing automatically verifies the imported listing, and it then goes through the usual 7 to 12 day publishing process. Source: Sync your Google Business Profile with Bing Places, Bing Places for Business Help. Checked October 24, 2026.
12. Know the trade offs of syncing. Bing says you cannot choose which listings to import, syncing can create duplicate listings, and some fields such as categories may not sync exactly. For a listing linked to Google, direct editing is not available in the Bing dashboard: update the listing in Google, then sync it with Bing Places. Source: Sync your Google Business Profile with Bing Places, Bing Places for Business Help. Checked October 24, 2026.

Does Bing check your hours against other sources?

13. Know that hours are checked against outside data. Bing says the basic details, which include Hours, "are controlled through automated validation," and that updates "are only applied if they align with trusted external data." If inconsistencies are detected, changes may not publish or may be overwritten. Bing's FAQ suggests keeping your business details current across the web, including review sites, other map platforms and social media. Source: Edit your listing, Bing Places for Business Help; Source: Frequently asked questions, Bing Places for Business Help. Checked October 24, 2026.

What is Apple Business?

14. Know the name. Apple's page "Apple Business Connect is now Apple Business" says Apple Business combines what used to be Apple Business Manager, Apple Business Essentials and Apple Business Connect. Some older Apple help pages still use the name Apple Business Connect. Source: Apple Business Connect is now Apple Business, Apple Support; Source: If Maps isn't working on your Apple device, Apple Support. Checked October 24, 2026.

How do you claim your business on Apple?

15. If your business already shows in Apple Maps, you can start from Maps. In Maps, search for the business and tap the correct business or location. Scroll to the bottom and tap Claim This Place. Follow the on-screen instructions to sign in. Source: If Maps isn't working on your Apple device, Apple Support. Checked October 24, 2026.
16. Or sign up directly. Go to https://business.apple.com/ and select Sign up now. Before you sign up, make sure your email address is not from a domain that another Apple organization has already verified. Enter your organization's name, the website URL (optional, but Apple says providing it can speed up verification), and the location and address of the organization. Do not select the agency checkbox unless you are a third-party partner who manages brands for other organizations (Apple says it is for third-party partners). Select Next. Enter the first and last name of the person signing up (a legal, human name, not a title), then follow the on-screen steps, including the verification codes sent to your email address and phone number, and agree to the Apple Business Terms and Conditions. Source: Sign up for Apple Business, Apple Support. Checked October 24, 2026.

How do you verify your organization with Apple?

17. Verify your organization within 60 days of signing up. In Apple Business, go to Settings, then Organization, and select Verify Now. Verification needs two methods and can take up to five business days. Choose a first method from: Business ID (a D-U-N-S Number or Employer Identification Number), Domain Validation (add a TXT record to your DNS server), App Store Connect, or upload an official document (business license, sales tax permit, food, health or alcohol permit, lease or property agreement, utility bill, or Other). Repeat with a second method, then select Send for Review. Source: Sign up for Apple Business, Apple Support. Checked October 24, 2026.

How do you add your location in Apple Business?

18. Add your location. In your browser, choose Brands, then Locations. Select Add Location, select Add single location, then select Next. For a location that already exists in Maps, enter the name of the location, select locate, and select it. For a brand new location, enter the name and select "Add a new location with this name." Source: Add a single location in Apple Business, Apple Support. Checked October 24, 2026.
19. Check the map pin and fill in the details. For a brand new location, enter the address. If the marked location is over the wrong building, drag the map (or enter coordinates). Select Next. Enter the default language, the display name that appears in Apple Maps if it needs updating, the primary category, the status (Open or Opening Soon), the phone number including the country or region, and an optional website address. Select Next, then set the hours of operation. Select Next, then choose your brand or create a new one. Source: Add a single location in Apple Business, Apple Support. Checked October 24, 2026.
20. Verify the location. If you have already verified your organization with Apple, select Done. For an existing location, you can verify your organization or, if the option is available, verify with a phone call: select Location Verification, then Next, choose the Phone Verification option, and enter the four-digit code when the call arrives. Apple says the phone number used is the one Apple has on record for the location. Apple also says to make sure that any filters allow mail from all apple.com domains. Source: Add a single location in Apple Business, Apple Support. Checked October 24, 2026.
21. If the location says "This location is already managed", continue adding it and request a transfer. Sort or search for the location, and under Status select Request Transfer. Enter why management should be transferred, add supporting documentation such as a business license or utility bill, and select Send for Review. The review can take up to five business days. Source: Add a single location in Apple Business, Apple Support. Checked October 24, 2026.

How do you set holiday hours on Apple?

22. Set holiday hours on Apple. Normal hours show on the place card, and you can also provide special hours for holidays and special events. In Apple Business, go to Brands, then Locations, select the location, and edit Special hours (Apple says you can adjust the hours of operation for holidays, events or extended hours there). Select Save when done. Source: Edit or remove a single location in Apple Business, Apple Support; Source: Configure location attributes in Apple Business, Apple Support. Checked October 24, 2026.
23. Choose the right kind of special hours. Apple describes its temporary special hours option as hours valid for a single day or several days, for adjusted schedules or closures during holidays. You set the whole day or a date range by choosing a start and end date, and you mark it open or closed. Apple's examples include "Holiday open hours" and "Holiday closed hours". For holiday open hours, Apple says these need to be different than your standard open hours. Source: Configure location attributes in Apple Business, Apple Support. Checked October 24, 2026.
24. If you are only closed for part of a normal day, enter only the hours you are open. Apple says temporary hours cannot record the time you are closed during a day, so give the hours you are open. For a full closure, add the day as temporary hours marked closed. Source: Configure location attributes in Apple Business, Apple Support. Checked October 24, 2026.
25. Match your website. Apple says that whenever possible, the hours shown on your place card need to match the hours published on your official website. Source: Configure location attributes in Apple Business, Apple Support. Checked October 24, 2026.

How we checked this guide

Each step on this page comes from the Bing Places for Business Help and Apple Support page linked beside it. We opened each page and compared our wording, and every button and menu name, against that page on October 24, 2026. The check date sits beside each step. These pages change from time to time, so if a screen looks different from these steps, follow the official page.

What if you want someone else to do it?

If keeping holiday hours right on your listings sounds like a lot, Pastel Brands offers Holiday Hours Sync: you give us your holiday dates and hours once, and we set special hours on your Google Business Profile and Apple Business listings.

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